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| Sabra’s will provide technical assistance to Biamp customers, consultants, and sales representatives |
Biamp Systems, recently announced the appointment of Ahmed Sabra as technical projects manager, Middle East (ME). As part of the applications engineering group, Sabra’s responsibilities will include providing comprehensive technical assistance to Biamp® customers, consultants, and sales representatives, as well as leading the company’s training efforts throughout the region. A native of Jordan, Sabra possesses diverse experience in the ME AV market and will leverage that expertise to provide assistance to customers in both Arabic and English.
“Ahmed’s appointment is essential to Biamp’s commitment in serving the Middle East and he will act as the primary liaison for all projects in the region as well as spearhead our training program,” said Martin Bonsoir, EMEA applications engineering manager for Biamp. “He joins our team with valuable industry expertise and knowledge that further strengthens and expands regional opportunities for growth and education.”
Prior to joining Biamp, Sabra worked as technical services and customer care manager for BCI for Communication & Advanced Technology, where he oversaw the AV, physical security, and unified communication departments. Previously Sabra held positions at Green System Technology in The United Arab Emirates and Technolinks in Jordan. Sabra holds a Bachelor of Science in Mechatronics Engineering from Hashemite University in Jordan.
“I look forward to utilising my experience and knowledge to provide solutions for a wide range of applications to both new and existing Biamp customers,” said Sabra. “With its quality product lines backed by its superior customer service, Biamp has a proven history of excellence, and I’m excited to extend that level of service into the ME market.”
