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| The new logo echoes Biamp’s vision that focusing on the needs of the customer is still a main driver for market-leading innovation |
Biamp Systems, a leading provider of innovative, networked media systems, recently announced that in celebration of the company’s 40-year landmark, it is introducing a refresh of the Biamp® brand. Simple, elegant, and modest, the new logo echoes the company’s vision that focusing on the needs of the customer is still a main driver for market-leading innovation.
“For almost forty years, Biamp has been in the business of creating useful, reliable, and great-sounding audio products for our customers,” said Steve Metzger, president and CEO, Biamp Systems. “In line with the upcoming celebration of our fortieth anniversary and with an eye to the future, we’re giving new life to the look of our logo. I’m very pleased with how it reflects the Biamp brand as a respectful nod to our heritage, and a contemporary image for the future.”
In 2016, Biamp will celebrate its 40th year of business. Founded in Portland, Oregon, in 1976, the company was built around a passion for audio engineering by first providing mixers, equalisers, and crossovers to music instrument stores throughout the U.S. Today, the global brand’s award-winning portfolio includes networked audio processing and distribution platforms for use in commercial installations such as conference rooms, courtrooms, performing arts venues, transportation hubs, healthcare facilities, and stadiums. Deployed in over 100 countries, the solutions are built on a reputation for quality and reliability, as well as forward-thinking innovation and design.
Biamp’s rebranding effort will highlight its increased emphasis and focus on the user experience, as specifically seen in their most recent announcements around unified communication and collaboration. Whether it’s a public address system in a busy transportation locale or conferencing capabilities for colleagues around the globe, Biamp remains committed to putting the customer’s needs at the centre of its product philosophy.
