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| Electro-Voice will match especially well with the Egyptian portable audio market |
With immediate effect, Electro-Voice has appointed Al Fanny Trading as new distributor for Egypt. Founded in 1979 and handling 20 brands, Al Fanny is the largest distributor of audio equipment and musical instruments in Egypt with a 400 square meter showroom and three warehouses at its disposal. The Cairo-based company has specialised in design, installation, wholesale, retail sales as well as after-sale-service. Among its references, Al Fanny can name installations in night clubs and entertainment venues, houses of worship, schools und universities, hotels and restaurants.
“We are delighted to work with Electro-Voice in the future”, comments Rami Saad, Owner of Al Fanny Trading. “We have been impressed by the quality of their products for years and are the happier to be able to add the brand to our portfolio. When you choose Electro-Voice, you can be certain that you get reliable and robust equipment with advanced technology and a great sound!”
Despite recent political and economic challenges, Saad sees the economic situation turning. "It is now the perfect time to take the chance and introduce Electro-Voice products.” According to Saad, Electro-Voice will match especially well with the Egyptian portable audio market.
“We were looking for a company that was both well established and networked as an Egyptian distribution partner and at the same time highly motivated”, comments Klaus Seitz, Sales Director Prosound MEA. “With Rami and his team, we’ve found just such a firm.”
